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Aspiring Business Owners: Get to Know These Terms

If you're thinking about starting a business, it's important that you have a basic understanding of common business terms. Knowing the ins and outs of business terminology will help you make informed decisions as you launch your venture. In this blog post, the Lake Nona Regional Chamber of Commerce covers some essential business terms that every new entrepreneur should know.

Cash Flow

Cash flow is the movement of money in and out of your business. It's important to keep tabs on your cash flow so that you can ensure that your business has enough money to meet its financial obligations.


There are two types of cash flow: positive and negative. Positive cash flow occurs when your business brings in more money than it spends. Negative cash flow occurs when your business spends more money than it brings in. If your business has negative cash flow, it's important to take steps to improve it so that your business doesn't run out of money.

Profit Margin

Profit margin is the difference between your revenue and your costs. To calculate your profit margin, simply take your total revenue and subtract your total costs. The higher your profit margin, the more profitable your business is.

Accounts Payable vs. Accounts Receivable

You'll also need to understand the difference between accounts payable and accounts receivable. Accounts payable refers to money that you owe to other businesses or individuals. Accounts receivable, on the other hand, refers to money that is owed to you by other businesses or individuals.

LLC Designation

If you're planning on starting a Florida limited liability company (LLC), you'll need to file for LLC designation with the state. LLC designation protects your personal assets in the event that your business is sued or incurs debt. It can also offer tax benefits you won't receive with a sole proprietorship.

Balance Sheets

A balance sheet is a financial statement that provides an overview of your assets, liabilities, and equity. Assets are anything of value that your business owns, such as cash, inventory, or property. Liabilities are anything that your business owes, such as loans or credit card debts. Equity is the portion of your assets that you own outright—i.e., it's the portion of your assets that isn't encumbered by debt.

SEO and Digital Marketing

Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engine results pages (SERPs). The higher a website or web page ranks in SERPs, the more likely people are to find it when they perform a search query. There are numerous factors that affect SEO rankings, such as keyword usage, backlinks, and click-through rate (CTR).


Digital marketing encompasses all marketing activities that take place online. This includes everything from email marketing and social media marketing to content marketing and search engine optimization (SEO). Digital marketing allows businesses to reach a larger audience more easily and effectively than traditional marketing methods.

Data Analytics

Data analytics is the process of analyzing data sets in order to draw conclusions about them. Data analytics can be used for a variety of purposes, such as analyzing customer behavior or identifying trends. Data analytics can be performed manually or with automated software programs.

Return on Investment (ROI)

Return on investment (ROI) is a measure of how much profit or value an investment generates relative to its cost. ROI can be used to compare different investments or measure the performance of an investment over time. To calculate ROI, simply divide the net gain from an investment by its cost. The higher the ROI, the more profitable an investment is considered to be.

Sales Funnel

A sales funnel is a series of steps that companies use to guide customers through their buying journey. The sales funnel begins with awareness, moves on to interest, then consideration, and finally ends with a purchase. Each stage of the funnel represents a different level of engagement with potential customers. By understanding where customers are in their buying journey, companies can better tailor their marketing efforts to meet customer needs.

Research to be Strategic

There is a lot to learn as a new business owner, including jargon. These are just a few examples of common business terms that every new entrepreneur should familiarize themselves with before starting their own venture. Understanding these terms will help you make informed decisions about launching and growing your business, from deciding whether an LLC is right for you and which search terms will grow your SEO. It’s easy to just dive into your business, but doing a little prep work first will make a big difference.