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in partnership with
The Puerto Rican Chamber of Commerce of
SOCAL MEDIA MARKETING
AND ADVERTISING PANEL
The Lake Nona Regional Chamber has partnered with the Puerto Rican Chamber of Central Florida to bring together some exciting visionaries in advertising, marketing, and social media!
Hear from some of Central Florida's most influential marketing gurus and learn how to find your voice, your brand, and follow up on the newest trends in marketing and advertising!
SENIOR MARKETING SPECIALIST
Gaviota Rivera is a digital marketing professional with a track record of driving impactful results across a wide spectrum of industries. Currently, she is the Senior Marketing Specialist at Advent Health, Celebration campus, where she manages content creation and volume-driving initiatives for special service lines.
Gaviota holds a degree in digital media with a focus on web design from the University of Central Florida. With over five years of experience, she excels in understanding consumer behavior, market trends, and emerging technologies to create data-driven digital campaigns aimed at consumer satisfaction, user engagement, and increase in revenue.
Throughout her career, Gaviota has navigated diverse industries, including real estate, hospitality, entertainment, education, nonprofit, tourism, healthcare, and food and beverage. She kickstarted her career at local agencies like The Group Advertising and Camelo Communication, which specialized in the Hispanic and Latino market. Working with prominent clients such as Fields BMW, Hartford HealthCare, Hispanic Chamber of Commerce of Metro Orlando, Taco Maker, and Leche de Florida, she collaborated closely with media entities like iHeart Radio, Univision Orlando, Rumba 100.3, among others.
In addition, she has had to opportunity to serve in leadership roles as well as participate in organizations like Orlando Professional Latino Alliance (OPLA), The Hispanic American Professional and Business Women's Association (HAPWA), Orlando Regional Realtor Association’s Communications Committee, and more.
Beyond digital marketing and community involvement, Gaviota has showcased other
talents including on-camera presence, hosting notable roles for Univision Orlando, Que Pasa Orlando, I Believe Nation, and others.
REALTOR® | SOCIAL MEDIA BUSINESS INFLUENCER
Adaniel Zoga is a Florida realtor with a multifaceted background in banking, mortgage lending, real estate, and federal law enforcement.
In 2023, Zoga made a strategic decision to leverage his extensive knowledge and experience in marketing, channeling it into the realm of social media to build his personal brand. Witnessing remarkable organic growth, he transformed his Instagram page from 1,000 to an impressive 35,000 followers within a year.
This journey not only established Zoga as a force in the digital landscape but also proved to be a catalyst for success. The influx of followers translated into valuable leads and contributed to multimillion-dollar sales. Now, on the cusp of the summer of 2024, Zoga projects his page to reach a remarkable 100,000 followers, with sales volume poised for a 5-10x surge.
SENIOR FIELD MARKETING MANAGER
Ralphy Perez serves as the Senior Field Marketing Manager for Spectrum Reach, the advertising division of Spectrum. On his day-to-day, Ralphy along with his Field Marketing team develops and executes the marketing strategy for the Central Florida Market and special initiatives along the East Coast. Efforts such as lead generation, brand awareness, marketing activation, and customer retention fall under the Field Marketing team. Ralphy and the local Spectrum Reach team work everyday with businesses of all sizes to help them grow through advertising efforts.
As a professional Colombian Publicist with a major in Marketing worked with the big guys' Ad Agencies J. Walter Thomson and later with Leo Burnet Colombia.
With them, I managed creative strategies, production, and media /event planning for clients such as Sony Corporation South America, British American Tobacco, Telecom, and Ericson among others.
8 years later, I arrived in Washington DC, to study Marketing, thinking I would just stay there for 6 months, however, a job offer from Univision changed the plans and since that autumn of 1999 I have breathed day in and day out marketing, advertising, and production in the US.
Over the years I kept studying not just the marketing and research updates in the industry, but also TV/Video production, graphic design, and became a professional photographer with more than 13 years now with the Orlando Camera Club.
List of advertising campaign partners: T Mobile, Boost Mobile, McDonald’s, Wendy’s, Law Offices of Martinez Manglardi, Daytona International Speedway, Rolex 24, NASCAR, Walmart, Target, Ford, Chevrolet, Visit Florida, and Disney.
SENIOR VICE PRESIDENT, HISPANIC STRATEGY
Hispanic radio personality, television host, producer, and international media executive. Marcano is a high-performance leader with 30 + years of professional experience creating, planning, and executing value-based propositions that propel revenue/ profit growth. Visionary strategist with extreme savvy in establishing a strong negotiating position in market share growth, communicating competitive value, and exploiting new business opportunities. Exceptional executive leadership skills with talent in developing strategy, executing tactical plans, and motivating teams and individuals to achieve remarkable, sustainable results. Throughout Marcano’s leadership, he took an iHeart radio station in Orlando to be the top billing station in America, almost to 20M, competing with markets like LA, Miami, Chicago, and New York.
Marcano has launched over seven new radio stations of different genres and formats. More recently, the News and talk format Accion was the first of iHeart Media nationally.
He has been baptized among the iHeart corporate team as the Rainmaker.
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